The lead engine
A multi-source enrichment pipeline that turns a raw list into a clean, reachable one that is verified, de-duplicated, and ready for outreach across every market.
We had thousands of leads but no contact details. Without a verified email or phone, there is no one to reach out to, so most of the list was unusable.
Leads are enriched with verified contact details: emails and phone numbers gathered from multiple sources, including data providers, web scraping, and outbound voice agents. Everything is verified, matched, and merged into one clean list, with duplicates minimised before records reach the CRM. One pipeline serves all five markets.
- 100k+unreachable leads made reachable
- 5markets, one pipeline
- 6data sources combined
- <1%duplicate rate after matching
Automated lead capture
Every inbound channel flows into one place, then gets cleaned, filtered, de-duplicated, and routed to the CRM in real time, so no lead is entered by hand or lost.
Inbound leads arrived across half a dozen channels with no single place to catch them. They were entered by hand, routed slowly, and sometimes lost entirely.
10+ small cloud services, one per channel. Each tidies up the incoming details, filters out test submissions, adds the lead to the CRM without duplicates, and tags its source for attribution.
- 10+cloud services live
- 6+channels in one place
- Real-timecapture & routing
- Attributionlead source tracked for campaign performance
AI SDR agents
We set the target audience and design the campaigns; the AI SDR runs the conversation the moment a lead replies. It stays playbook-grounded, runs 24/7, and keeps a human in the loop about 20% of the time.
A lead that messages at 2:14am gets a reply at 2:14am, not 9am tomorrow. Speed-to-lead is one of the strongest levers on conversion.
- · Covers business hours (~9 hrs/day)
- · Response time: hours, often next morning
- · After-hours leads wait until someone's online
- · Capacity capped per rep
- ✓ Always on, 24 / 7 / 365
- ✓ Response time: seconds, any hour
- ✓ After-hours leads replied instantly
- ✓ Scales without headcount
Multi-market GTM intelligence
One dashboard pulling CRM, email, and WhatsApp data across five markets: outreach and appointments, the reachable-to-won funnel, coverage by segment, and automatic insights.
| Market | Outreach | Reply | Meetings | Coverage |
|---|---|---|---|---|
| SGSingapore | 4,200 | 38% | 42 | |
| MYMalaysia | 3,100 | 33% | 28 | |
| AUAustralia | 2,700 | 36% | 31 | |
| USUnited States | 5,400 | 29% | 24 | |
| AEUAE | 1,900 | 31% | 14 |
- ↑Speed-to-lead under 1 min on 92% of after-hours replies.
- ↑AU reply rate up 12% week-over-week.
- ★SG segment coverage crossed 50% for the first time.
- ✓3 of 5 markets now above target meeting rate.